Elemmir Blog
Interview with Graydon Gordian, Head of Marketing, Fractal
Elemmir filmmaker: Thanks for doing this today. To get started, can you tell me a bit about Fractal?
Graydon Gordian: We are what you might characterize as a venture capital studio. Fractal partners with prospective entrepreneurs, individuals who are eager to found and fund vertical SaaS companies. And by vertical SaaS, I mean industry specific software solutions. We provide them with a business idea, a co-founder . . . and then with capital to launch the business, as well as a wide variety of support in the early days of launching that company.
Two Mistakes to Avoid in B2B Video Marketing
The truth is a lot of B2B marketing videos are ineffective. They can come across as predictable pieces of digital content that really don’t have their desired effect: driving growth for the company. The music is generic, the imagery is polished to a fault, and the content itself is generally boiled down to platitudes that do no good. The viewer is left unmoved and only slightly more informed than before, creating a missed opportunity for the company.
What is the ROI on B2B Marketing Videos?
What is the ROI on your videos? This isn’t as simple of a question as you might think. And below we have laid out a framework to help guide your thinking.