Elemmir Blog
Quick tutorial: 6 steps to animate a still image of a waterfall using Runway’s artificial intelligence editor
Here's a tutorial from Elemmir's exploration of the power of AI for filmmaking. This tutorial shows how to transform static images into video animations.
Quick AI tutorial: How to create super slo-mo clips from 24fps files using Runway's AI editor
This is a very quick tutorial showing how to use Runway's artificial intelligence editor to create super slow motion clips from footage shot in normal speed. This is a useful way to get more out of shorter b-roll clips.
Testimonial Hero Pricing & Review: Is it a good value for your money?
Testimonial Hero is a production agency that specializes in producing testimonial videos for companies in various industries. They have a proprietary software that helps with the capture of testimonials, and they have a repeatable process that allows for the production of both on-site and remote testimonials.
Five simple AI tools we are using every day for video editing and video generation
We do not have the space in this post to write reviews for all the AI technologies being developed for video editing and video generation. For now, we wanted to share five simple AI tools we are using every day to create videos for B2B SaaS.
Top 5 reasons your customer case study interview went poorly
We’ve all experienced the hesitant, shy customer who does not want to be interviewed or who does not seem to be enjoying the process. But why does this happen? What kinds of things should you avoid doing if you want to have a good interview?
How to use your smartphone to get cinematic footage
The newest generations of smartphones are amazing cameras that make remarkable decisions on behalf of their users. These cameras are powerful tools for video marketers, so our team put together a guide for a marketer looking to grow their skills as a videographer.
How to Construct a Simple, Powerful Story for Your Videos
One of the most interesting things for me about Elemmir is that we are taking people who have dedicated their lives to visual storytelling, and we are bringing that experience to businesses that have never really had access to that skill set. It is an exciting opportunity for me (and our team) to help enhance our clients’ ability to craft a compelling story for video, which is sometimes lacking. Even our most successful clients can struggle sometimes to truly tell a simple, clear, and easy-to-understand narrative
How to Produce B2B Videos During a Recession
It’s no secret: the markets are unstable right now. Inflation is on the rise with interest rates quickly following. Markets are tanking, and it’s harder to raise capital than it was six months ago (or even three weeks ago). And don’t even get us started on gas prices . .
Interview with Graydon Gordian, Head of Marketing, Fractal
Elemmir filmmaker: Thanks for doing this today. To get started, can you tell me a bit about Fractal?
Graydon Gordian: We are what you might characterize as a venture capital studio. Fractal partners with prospective entrepreneurs, individuals who are eager to found and fund vertical SaaS companies. And by vertical SaaS, I mean industry specific software solutions. We provide them with a business idea, a co-founder . . . and then with capital to launch the business, as well as a wide variety of support in the early days of launching that company.
Two Mistakes to Avoid in B2B Video Marketing
The truth is a lot of B2B marketing videos are ineffective. They can come across as predictable pieces of digital content that really don’t have their desired effect: driving growth for the company. The music is generic, the imagery is polished to a fault, and the content itself is generally boiled down to platitudes that do no good. The viewer is left unmoved and only slightly more informed than before, creating a missed opportunity for the company.